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Privacy Policy

Last updated: 11 March 2025

1. Who We Are

AcidCat Digital Marketing (“AcidCat”, “we”, “our”, or “us”) is a digital marketing agency operating across East Africa, with our primary operations based in Mombasa, Kenya. We provide digital marketing, web design, app development, AI automation, branding, and social media services.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website at www.acidcatmarketing.com or interact with our services.

2. Information We Collect

We collect the following categories of personal information:

  • Contact Information: Name, business name, email address, phone number — collected when you fill out our contact form or request a free audit.
  • Project Details: Information about your business and marketing goals that you share when describing your project in our contact form.
  • Usage Data: Pages visited, time spent on pages, referring website, browser type, and device information — collected automatically via cookies and analytics tools.
  • Communications: Records of correspondence if you contact us by email or WhatsApp.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and provide the services you request;
  • Send you information about our services, case studies, and growth strategies (only where you have consented or have a legitimate interest);
  • Improve our website and service offerings;
  • Comply with legal obligations;
  • Prevent fraud and protect the security of our platform.

We process your data on the following lawful bases: consent, contract performance, and legitimate interests.

4. Cookies and Tracking

Our website uses cookies to improve your browsing experience and for analytics. These include:

  • Essential cookies: Required for the website to function properly.
  • Analytics cookies: We may use Google Analytics or similar tools to understand how visitors interact with our website. This data is anonymised and aggregated.

You can control or disable cookies through your browser settings. Disabling cookies may affect some website functionality.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your data with:

  • Service providers: Trusted third-party vendors who assist us in operating our website or conducting our business (e.g., email delivery services, analytics platforms), under confidentiality agreements.
  • Legal compliance: When required by applicable law, court order, or governmental authority.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for a maximum of 24 months. You may request deletion at any time by contacting us.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request that we correct inaccurate or incomplete data.
  • Deletion: Request that we delete your personal data.
  • Objection: Object to the processing of your data for marketing purposes.
  • Portability: Request a copy of your data in a machine-readable format.

To exercise any of these rights, contact us at info@acidcatmarketing.com.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the “Last updated” date at the top of this page. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

AcidCat Digital Marketing

Mombasa, Kenya

Email: info@acidcatmarketing.com

Website: www.acidcatmarketing.com