Wild Waters Resort
Turning social followers into paying guests.
+890%
Booking Inquiries
From social media channels
3.4×
Return on Ad Spend
Across Meta Ads campaigns
+220%
Follower Growth
Organic, within 90 days
62%
Fewer Form Drops
After landing page rebuild
The Challenge
Wild Waters had a loyal following but no clear funnel from social engagement to actual bookings. Instagram posts got likes. The booking line stayed quiet. They were generating awareness without capturing intent.
Our Solution
Complete social media overhaul — brand-consistent content strategy, a video-first content calendar, and a Meta Ads retargeting funnel that caught warm audiences and drove them to a high-converting landing page.
What We Built
Our Approach
Content Strategy & Visual Identity
Developed a 3-month content calendar featuring drone footage, guest experience videos, and behind-the-scenes stories. All content adhered to a strict brand colour and tone guide we created.
Retargeting Funnel
Meta Pixel installed on the website. Custom audiences built from video view completions, profile visitors, and website visitors. Retargeting ads showed exclusive offers to those who had already shown interest.
Landing Page Optimisation
Replaced the generic 'Contact Us' page with a purpose-built booking inquiry page, cutting form abandonment by 62%.
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