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Hospitality & Tourism Mombasa, KenyaSocial MediaDigital Marketing

Wild Waters Resort

Turning social followers into paying guests.

+890%

Booking Inquiries

From social media channels

3.4×

Return on Ad Spend

Across Meta Ads campaigns

+220%

Follower Growth

Organic, within 90 days

62%

Fewer Form Drops

After landing page rebuild

The Challenge

Wild Waters had a loyal following but no clear funnel from social engagement to actual bookings. Instagram posts got likes. The booking line stayed quiet. They were generating awareness without capturing intent.

Our Solution

Complete social media overhaul — brand-consistent content strategy, a video-first content calendar, and a Meta Ads retargeting funnel that caught warm audiences and drove them to a high-converting landing page.

What We Built

Our Approach

01

Content Strategy & Visual Identity

Developed a 3-month content calendar featuring drone footage, guest experience videos, and behind-the-scenes stories. All content adhered to a strict brand colour and tone guide we created.

02

Retargeting Funnel

Meta Pixel installed on the website. Custom audiences built from video view completions, profile visitors, and website visitors. Retargeting ads showed exclusive offers to those who had already shown interest.

03

Landing Page Optimisation

Replaced the generic 'Contact Us' page with a purpose-built booking inquiry page, cutting form abandonment by 62%.

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