Beauttah BnB Homes
+40% Increased bookings during low season
0%
Commission Per Booking
Versus 18% previously paid to 3rd party apps
68
Guests Migrated Direct
In the first 30 days of launch
+41%
Revenue Per Booking
Retained commission becomes pure profit
3.2×
ROI on Ad Spend
Ads paying for themselves by week 6
The Challenge
Beauttah paid 3rd party apps up to 18% per booking — on every single reservation. With 6 premium units in Mombasa's tourist corridor, that meant hundreds of thousands of shillings flowing to a platform they didn't own. Every repeat guest who re-booked through Airbnb was a new commission event.
Our Solution
We built a fully custom direct-booking website and reservation management system, migrated their repeat guests over with a targeted email and WhatsApp campaign, and set up Google Ads targeting high-intent 'Mombasa apartments' queries, converting traffic to their own booking engine.
What We Built
Our Approach
Direct Booking Website
Custom web application with a real-time availability calendar, Mpesa-integrated payment, and an admin dashboard. Guests can book in under 3 minutes without a platform account.
Guest Migration Campaign
Personalised WhatsApp messages to past guests offering a loyalty discount on direct bookings. 68 guests converted to direct booking relationships in the first month.
High-Intent Google Ads
Search campaigns targeting tourists planning Mombasa stays 30–90 days out. Ads linked directly to the booking engine, cutting the funnel from 7 steps to 2.
“We are still small-scale and growing therefore 3rd party solutions did not fit but AcidCat built us a custom solution that works for us. Now we own our customer relationships and keep every shilling.”
Norah Mbiuta
Owner, Beauttah BnB Homes
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