Beautah BNB Homes
Airbnb commissions: eliminated.
0%
Commission Per Booking
Versus 18% previously paid to Airbnb
68
Guests Migrated Direct
In the first 30 days of launch
+41%
Revenue Per Booking
Retained commission becomes pure profit
3.2×
ROI on Ad Spend
Google Ads paying for themselves by week 6
The Challenge
Beautah paid Airbnb up to 18% per booking — on every single reservation. With 6 premium units in Mombasa's tourist corridor, that meant hundreds of thousands of shillings flowing to a platform they didn't own. Every repeat guest who re-booked through Airbnb was a new commission event.
Our Solution
We built a fully custom direct-booking website and reservation management system, migrated their repeat guests over with a targeted email and WhatsApp campaign, and set up Google Ads targeting high-intent 'Mombasa apartments' queries, converting traffic to their own booking engine.
What We Built
Our Approach
Direct Booking Website
Custom Next.js property site with a real-time availability calendar, Stripe-integrated payment, and automated booking confirmation. Guests can book in under 3 minutes without a platform account.
Guest Migration Campaign
Personalised WhatsApp messages to all 240 past Airbnb guests offering a loyalty discount on direct bookings. 68 guests converted to direct booking relationships in the first month.
High-Intent Google Ads
Search campaigns targeting tourists planning Mombasa stays 30–90 days out. Ads linked directly to the booking engine, cutting the funnel from 7 steps to 2.
“The commission we were losing every month is now profit. The website paid for itself in the first two bookings it captured.”
Betty Wanjiru
Director, Beautah BNB Homes
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